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Customer reactions to bank hypocrisy : the moderating role of customer–company identification and brand equity
Hur, Won-Moo, (2020)
Corporate social responsibility perceptions and sustainable safety behaviors among frontline employees : The mediating roles of organization‐based self‐esteem and work engagement
Hur, Won-Moo, (2021)
When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification