How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Kristiina Herold, Jenni Sipilä, Anssi Tarkiainen and Sanna Sundqvist
| Year of publication: |
January-June 2017
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| Authors: | Herold, Kristiina ; Sipilä, Jenni ; Tarkiainen, Anssi ; Sundqvist, Sanna |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 1, p. 59-76
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| Subject: | Service values | word-of-mouth | information processing | high-involvement service | credence criteria | consumer evaluation | higher education | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Bewertung | Evaluation | Informationsverhalten | Information behaviour | Kundenzufriedenheit | Customer satisfaction | Vertrauensgüter | Credence goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2016.1213347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011706611