How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues
| Year of publication: |
2006
|
|---|---|
| Authors: | Laufer, Daniel ; Coombs, W. Timothy |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 49.2006, 5, p. 379-385
|
| Publisher: |
Elsevier |