How should a global brand manager respond to a ambiguous product harm crisis?
Daniel Laufer
| Year of publication: |
2012
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|---|---|
| Authors: | Laufer, Daniel |
| Published in: |
Interdisciplinary approaches to product design, innovation, & branding in international marketing. - Bingley [u.a.] : Emerald, ISBN 1-78190-016-7. - 2012, p. 91-107
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009626866