How Should Foreign Retailers Deal With Chinese Consumers? A Cross-National Comparison of the Formation of Customer Satisfaction
| Year of publication: |
2011
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| Authors: | Abulaiti, Gulimire ; Frank, Bjrn ; Enkawa, Takao ; Schvaneveldt, Shane J. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 18.2011, 4 (1.10.), p. 353-374
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