How social commerce characteristics influence consumers' online impulsive buying behavior in emerging markets
Quyen Phu Thi Phan, Vu Minh Ngo, Nguyen Cao Lien Phuoc
| Year of publication: |
2020
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|---|---|
| Authors: | Phan Quyen Phu Thi ; Vu Minh Ngo ; Nguyen Cao Lien Phuoc |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 16.2020, 3, p. 74-88
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| Subject: | Emerging Markets | Impulsive Buying Behavior | Information | Personalization | Product Selection | Social Commerce | Socialization | S-R Theory | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2020070105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012302668