How social-media-enabled co-creation between customers and the firm drives business value? : the perspective of organizational learning and social capital
Year of publication: |
2020
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Authors: | Zhang, Hong ; Gupta, Sumeet ; Sun, Wei ; Zou, Yi |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 3, p. 1-17
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Subject: | Business value | Co-creation | Organizational learning | Organizational performance | Social capital | Social media | Lernende Organisation | Learning organization | Sozialkapital | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
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