How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Raquel Sánchez-Fernández and David Jiménez-Castillo
| Year of publication: |
2021
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| Authors: | Sánchez-Fernández, Raquel ; Jiménez-Castillo, David |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 11/12, p. 1123-1147
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| Subject: | Social media influencers | emotional attachment | information value | purchase intention | word-of-mouth | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Emotion | Virales Marketing | Viral marketing | Influencer | Informationswert | Information value | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenimage | Brand image | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1866648 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623856