How social media practices shape family business performance : the wine industry case study
Nora Obermayer, PhD, Edit Kővári, PhD, Jaana Leinonen, PhD, Gerda Bak, Marco Valeri
| Year of publication: |
2022
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|---|---|
| Authors: | Obermayer, Nora ; Kővári, Edit ; Leinonen, Jaana ; Bak, Gerda ; Valeri, Marco |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 40.2022, 3, p. 360-371
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| Subject: | Family business | Marketing | Networking | SME | Social media | Winery | Social Web | Social web | Familienunternehmen | Weinbau | Wine industry | KMU | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.emj.2021.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326795