How social media use in B2B export selling contributes to sales performance : the media synchronicity theory perspective
Jihong Zhou and Peerayuth Charoensukmongkol
| Year of publication: |
2024
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|---|---|
| Authors: | Zhou, Jihong ; Charoensukmongkol, Peerayuth |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 61.2024, 3, p. 650-676
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| Subject: | social media use | cross-cultural communication performance | sales performance | training | experience | Media Synchronicity Theory | Social Web | Social web | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23294884231176279 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635884