How social shopping retains customers? : capturing the essence of website quality and relationship quality
Year of publication: |
January-February 2018
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Authors: | Hsu, Chia-Lin ; Chen, Mu-Chen ; Kumar, Vikas |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 29.2018, 2, p. 161-184
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Subject: | social shopping | social media | website quality | relationship quality | purchase intention | Website | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Qualitätsmanagement | Quality management |
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