How SoLoMo-based product recommendations influence consumers' acceptance intention : the moderating role of gender
Dong Hong Zhu, Qi He, Ya Ping Chang
| Year of publication: |
2021
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| Authors: | Zhu, Dong Hong ; He, Qi ; Chang, Ya Ping |
| Published in: |
International journal of services technology and management : IJSTM. - Geneva : Inderscience Enterprises Ltd., ISSN 1741-525X, ZDB-ID 2048156-1. - Vol. 27.2021, 1/2, p. 129-142
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| Subject: | SoLoMo | product recommendation | acceptance intention | gender | mobile advertisements | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Innovationsakzeptanz | Innovation adoption | Personalisierung | Personalization | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSTM.2021.113579 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012503733