How source of funds affects buyer's judgments of price fairness and subsequent response
Adam Nguyen and Juan (Gloria) Meng
| Year of publication: |
2016
|
|---|---|
| Authors: | Nguyen, Adam ; Meng, Juan |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 7, p. 710-720
|
| Subject: | Cognition | Moderated mediation | Price fairness | Consumer ethics | Experimental design | Consumer psychology | Behavioral pricing | Fair process effect | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Experiment | Kognition | Verhaltensökonomik | Behavioral economics | Ethik | Ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-02-2016-1104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616267