How sponsorship transparency mitigates negative effects of advertising recognition
Nathaniel J. Evans, Bartosz W. Wojdynski and Mariea Grubbs Hoy
| Year of publication: |
2019
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|---|---|
| Authors: | Evans, Nathaniel J. ; Wojdynski, Bartosz W. ; Hoy, Mariea Grubbs |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 3, p. 364-382
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| Subject: | advergames | covert advertising | persuasion knowledge | Sponsorship transparency | Werbung | Advertising | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Computerspiel | Video game | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1474998 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200262