How does the stadium atmosphere at a college football game affect behavioral intentions across gender lines? The mediating role of spectators satisfaction
Richard W. Jensen, Yam B. Limbu, Jeonghwan (Jerry) Choi
| Year of publication: |
2016
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|---|---|
| Authors: | Jensen, Richard W. ; Limbu, Yam B. ; Choi, Jeonghwan |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 9.2016, 2, p. 41-58
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| Subject: | Sports Stadium Atmosphere | Spectator Satisfaction | Behavioral Intentions | Sports Marketing | Stimulus Organism Response Theory | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sportstätte | Sports facilities | Kundenzufriedenheit | Customer satisfaction | Hochschule | Higher education institution | Fußball | Football | Sport | Sports | Geschlecht | Gender | Profisport | Professional sports | Sportveranstaltung | Sport event |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618307