How store attributes impact shoppers' loyalty in emerging countries : an investigation in the Indian retail sector
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Grosso, Monica ; Castaldo, Sandro ; Grewal, Anjana |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 117-124
|
| Subject: | India retail | Store loyalty | Satisfaction | Perceived value | Assortment | Salespeople | Store environment | Indien | India | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Verkaufspersonal | Ladengestaltung | Store design |
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