How strong and generalisable is the Generation Y effect? A cross-cultural study for wine
| Year of publication: |
2011
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|---|---|
| Authors: | Mueller, Simone ; Remaud, Hervé ; Chabin, Yann |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 24291353. - Vol. 23.2011, 2 (7.6.), p. 125-145
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