How strong and generalisable is the generation Y effect? : a cross-cultural study for wine
Simone Mueller; Hervé Remaud; Yann Chabin
| Year of publication: |
2011
|
|---|---|
| Authors: | Mueller, Simone ; Remaud, Hervé ; Chabin, Yann |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 23.2011, 2, p. 125-144
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| Subject: | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Alkoholkonsum | Alcohol consumption | Wein | Wine | Vergleich | Comparison | Frankreich | France | Deutschland | Germany | Großbritannien | United Kingdom | Nordamerika | North America |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009244344