How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Martin Storme (ESCE - International Business School, Paris, France), Nils Myszkowski (Pace University, New York City, New York, USA), Andres Davila (ESCE - International Business School, Paris, France), and Frank Bournois (ESCP Europe, Paris, France)
| Year of publication: |
2015
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|---|---|
| Authors: | Storme, Martin ; Myszkowski, Nils ; Davila, Andrès ; Bournois, Frank |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 6, p. 432-440
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| Subject: | Attitude | Attention | Advertisement | Processing depth | Processing fluency | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Kaufentscheidung | Purchase decision | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-10-2014-1187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485815