How substitute scarcity appeals effect on experiential gift's purchase intention?
Tser-Yieth Chen, Tsai Lien Yeh and Yen Ling Lin
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Tser Yieth ; Yeh, Tsai Lien ; Lin, Yen Ling |
| Published in: |
Chinese management studies. - Bradford : Emerald Group Publ., ISSN 1750-6158, ZDB-ID 2280185-6. - Vol. 17.2023, 4, p. 755-769
|
| Subject: | Experiential gifts | Hedonic gifts | Option scarcity | Regret theory | Substitute scarcity | Unit scarcity | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts | Entscheidung unter Unsicherheit | Decision under uncertainty | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CMS-09-2021-0411 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336648