How supply network operations strategies evolve : Composition, competitive priorities and customisation

This paper explores the nature of a supply chain operations strategy. There are two distinct strands reflected in the work. First, the character of a supply network or supply chain operations strategy is discussed, with particular reference to the historic features directly related to their evolution. An operations strategy definition is provided and, perhaps for the first time, a genealogy offered that locates such a strategy in the wider supply chain and operational debate. Second, empirical evidence is reported that confirms the use of such strategies and demonstrates how they are customised to reflect the business domain and competitive priorities of the organisation.