How task-facilitative interactive tools foster buyers' trust in online retailers : a process view of trust development in the electronic marketplace
Pranjal Gupta; Manjit S. Yadav; Rajan Varadarajan
| Year of publication: |
2009
|
|---|---|
| Authors: | Gupta, Pranjal ; Yadav, Manjit S. ; Varadarajan, Rajan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 2, p. 159-176
|
| Subject: | Online-Handel | Online retailing | Vertrauen | Confidence | Informationsmanagement | Information management | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003870598