How technology-based startups can use customer value propositions to gain pilot customers
Markus Kirchberger, Marc Wouters, and James C. Anderson
| Year of publication: |
2020
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|---|---|
| Authors: | Kirchberger, Markus ; Wouters, Marc ; Anderson, James C. |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 4, p. 353-374
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| Subject: | B-to-B | business marketing | customer value proposition | customer value quantification | pilot customers | structural equation modeling | technology-based startups | Kundenwert | Customer value | Unternehmensgründung | Business start-up | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2020.1831212 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012392044