How technology-based startups can use customer value propositions to gain pilot customers

Markus Kirchberger, Marc Wouters, and James C. Anderson

Year of publication:	2020
Authors:	Kirchberger, Markus ; Wouters, Marc ; Anderson, James C.
Subject:	B-to-B \| business marketing \| customer value proposition \| customer value quantification \| pilot customers \| structural equation modeling \| technology-based startups \| Kundenwert \| Customer value \| Unternehmensgründung \| Business start-up \| Beziehungsmarketing \| Relationship marketing \| B-to-B-Marketing \| Business-to-business marketing \| Lieferantenmanagement \| Supplier relationship management \| Konsumentenverhalten \| Consumer behaviour \| Strukturgleichungsmodell \| Structural equation model

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/1051712X.2020.1831212 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012392044