How technology shapes identity-based consumer behavior
| Year of publication: |
2019
|
|---|---|
| Authors: | Leung, Eugina ; Paolacci, Gabriele ; Puntoni, Stefano |
| Published in: |
Handbook of research on identity theory in marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-773-9. - 2019, p. 240-254
|
| Subject: | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781788117739.00027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015498507