How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Wan Su, Yangchun Li, Huichuan Zhang, Tiandong Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Su, Wan ; Li, Yangchun ; Zhang, Huichuan ; Wang, Tiandong |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 1, p. 407-441
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| Subject: | Content distributor | Intention to pay | Paid content | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-021-09482-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251663