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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea, (2018)
What decision neuroscience teaches us about financial decision making
Bossaerts, Peter L., (2009)
The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research
Reimann, Martin, (2010)
Sequence matters : an experimental study of the effects of experiencing positive and negative reciprocity
Coricelli, Giorgio, (2002)
How the brain evaluates and predicts monetary rewards
Coricelli, Giorgio, (2004)
The potential role of regret in the physician-patient relationship : insights from neuroeconomics
Coricelli, Giorgio, (2008)