How the country of origin cue affects consumer preference in the case of ecological products : an empirical study in two developing countries
Mohamed Akli Achabou, Sihem Dekhili and Mohamed Hamdoun
| Year of publication: |
2023
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|---|---|
| Authors: | Achabou, Mohamed Akli ; Dekhili, Sihem ; Hamdoun, Mohamed |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 4, p. 877-893
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| Subject: | conjoint analysis | consumer preference | developing countries | Ecological products | foreign products | local products | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Conjoint-Analyse | Conjoint analysis | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.2004207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305017