How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality
Federica Caboni and Lucia Pizzichini
| Year of publication: |
2022
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|---|---|
| Authors: | Caboni, Federica ; Pizzichini, Lucia |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 13, p. 95-115
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| Subject: | Augmented reality | Consumer behaviours | COVID-19 pandemic | Millennials | Online shopping | Retail | Konsumentenverhalten | Consumer behaviour | Coronavirus | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Epidemie | Epidemic | Einzelhandel | Retail trade | Altersgruppe | Age group | Innovationsakzeptanz | Innovation adoption | Junge Erwachsene | Young adults |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2021-0509 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552645