How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality
Year of publication: |
2022
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Authors: | Caboni, Federica ; Pizzichini, Lucia |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 13, p. 95-115
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Subject: | Augmented reality | Consumer behaviours | COVID-19 pandemic | Millennials | Online shopping | Retail | Konsumentenverhalten | Consumer behaviour | Coronavirus | Epidemie | Epidemic | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade | Altersgruppe | Age group | Junge Erwachsene | Young adults |
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