How the creative class co-creates a city's brand identity : a qualitative study
Clarinda Rodrigues, Holger J. Schmidt
| Year of publication: |
2021
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|---|---|
| Authors: | Rodrigues, Clarinda ; Schmidt, Holger |
| Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 7.2021, 1, p. 19-43
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| Subject: | Co-creation | place brand identity | creative class | destination branding | city branding | qualitative research | Markenführung | Brand management | Stadtmarketing | City marketing | Kreativsektor | Creative industries | Kreativität | Creativity | Kundenintegration | Customer integration | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Standortmarketing | Place marketing | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23949643211010594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014580935