How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Rick T. Wilson, Daniel W. Baack
| Year of publication: |
2023
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|---|---|
| Authors: | Wilson, Rick T. ; Baack, Daniel W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-13
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| Subject: | Advertising | Argument quality | Involvement | Place branding | Site selection | Source credibility | Werbung | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Standortmarketing | Place marketing | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434833