How the service characteristics of news require media organizations to transition to a marketing orientation
T. F. J. Steyn; Elanie Steyn
| Year of publication: |
2014
|
|---|---|
| Authors: | Steyn, T. F. J. ; Steyn, Elanie |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 4, p. 337-353
|
| Subject: | journalism | media oganizations | news | production orientation | service industry | marketing orientation | Marketingmanagement | Marketing management | Dienstleistungssektor | Service industry | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010465660