How the time-scarcity feature of live-streaming e-commerce affects impulsive buying
Shuaikang Hao and Ling Huang
| Year of publication: |
2023
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|---|---|
| Authors: | Hao, Shuaikang ; Huang, Ling |
| Subject: | impulsive buying | Live-streaming e-commerce | product type | psychological reactance theory | time scarcity | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2023.2185231 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321630