How to achieve societal impact through engaged and collaborative scholarship : a guide to purposeful marketing research

edited by Michel van der Borgh (Professor, Department of Marketing, Copenhagen Business School, Denmark), Adam Lindgreen (Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa) and Tobias Schäfers (Professor, Department of Marketing, Copenhagen Business School, Denmark and Hochschule Bielefeld - University of Applied Sciences and Arts, Germany)

"Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists? Emphasising the importance of engaged scholarship, leading scholars in the field explore key terms such as societal relevance and societal impact. In doing so, they explain when and how business and marketing scholars collaborate with practitioners. Adopting cross-disciplinary perspectives, they investigate a broad range of factors which affect the societal impact of scholarship, from the influence of technology to marketing. How to Achieve Societal Impact through Engaged and Collaborative Scholarship is crucial for academics and researchers focusing on management, marketing and organization studies seeking to better understand academic-practitioner relations. Practitioners interested in current research methods will also find this book to be of great interest"--

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Year of publication:	2024
Other Persons:	Borgh, Michel van der (ed.) ; Lindgreen, Adam (ed.) ; Schäfers, Tobias (ed.)
Institutions:	Edward Elgar Publishing (publisher)
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Societal challenges \| Purposeful marketing research \| Sustainable knowledge transfer \| Academic-practitioner collaboration \| Engaged scholarship \| Cross-disciplinary learning \| Marketing research impact \| Marktforschung \| Market research \| Wissenstransfer \| Knowledge transfer \| Forschungskooperation \| Research collaboration \| Bibliometrie \| Bibliometrics \| Lernende Organisation \| Learning organization

Extent:	1 Online-Ressource (424 pages)
Series:	How to guides
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Contents: Preface -- Section 1. Designing for purposeful and impactful research -- 1. Collaborating with practitioners / C. Anthony Di Benedetto, Adam Lindgreen, Marianne Storgaard, Ann Højbjerg Clarke, and Michel van der Borgh -- 2. Linking the UN sustainable development goals and business relationships: A systematic literature review / Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitręga and Piotr Kwiatek -- 3. Coordinating the processes of collaboration in research and development projects / Per Vagn Freytag and Louise Young -- Section 2. Becoming an engaged scholar -- 4. Coxswaining the practitioner's research agenda: How b2b marketing academics can really transform business and society / Michel van der Borgh -- 5. Building engagement ambidexterity: A call for proftitioners and pracfessors / Thomas Ritter and Carsten Lund Pedersen -- 6. Digital transformation requires the right managerial mindset / Torsten Ringberg, Pernille Rydén, and Per Østergaard Jacobsen -- 7. Engaging in cross-disciplinary research / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Michel van der Borgh, and Tobias Schäfers -- Section 3. Methods for engaged scholarship -- 8. Research that engages with business practice: A template for collaboration / Roderick J. Brodie -- 9. Design science research for marketeers / Daniela Micu -- 10. How can a machine learning-based lda model help in literature search in systematic literature review? / Amila Akagić and Selma Kadić-Maglajlić -- Section 4. Building an holistic body of knowledge -- 11. Building research groups / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Peter Naudé, and Michel van der Borgh -- 12. Closing the gap between research, education, and practice by co-creating and disseminating knowledge: The role of citizen scientists, researchers in residence, and student business (re-)designers / Florian Kock, Michel van der Borgh, and Adam Lindgreen -- 13. The unifying role of universities in creating an ecosystem of researchers, society, and industry / Deva Rangarajan -- Section 5. Measuring the impact of marketing research -- 14. The role of citations and other metrics to assess research quality / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias Schäfers -- 15. Defining, identifying, and measuring societal value / Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen, and Douglas M. Lambert -- 16. Achieving research quality / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Tobias Schäfers -- Section 6. Disseminating knowledge -- 17. Providing societal value: A holistic perspective / Heidi Boye and Torben Hansen -- 18. Translating research into teaching / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Peter Naudé, and Tobias Schäfers -- 19. How research centers can support academic engagement and make an impact on smes and regional ecosystems / Dirk Totzek and Stefan Mang -- Index.
ISBN:	978-1-80088-853-1 ; 978-1-80088-852-4
Other identifiers:	10.4337/9781800888531 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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