How to attract and retain readers in enterprise blogging?
Param Vir Singh; Nachiketa Sahoo; Tridas Mukhopadhyay
| Year of publication: |
2014
|
|---|---|
| Authors: | Singh, Param Vir ; Sahoo, Nachiketa ; Mukhopadhyay, Tridas |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 25.2014, 1, p. 35-52
|
| Subject: | blogs | employee blogs | enterprise 2.0 | blog reading | dynamic models | user generated content | text mining | Web 2.0-Technologien | Web 2.0 technologies | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010355242