How to avoid random market segmentation solutions
Dominik Ernst and Sara Dolnicar
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Ernst, Dominik ; Dolnicar, Sara |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 57.2018, 1, p. 69-82
|
| Subject: | data-driven market segmentation | stability | reliability | cluster analysis | bootstrap | reproducibility | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Bootstrap-Verfahren | Bootstrap approach | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287516684978 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915336