How to Balance Open and Closed Innovation: Strategy and Culture as Influencing Factors

The following sections are included: <ul><li class="bullet">Introduction</li></ul> <ul><li class="bullet">Why Firms Should Balance Their Innovation Model</li></ul> <ul><li class="bullet">Link Between Strategy and Innovation Activities <ul><li class="bullet"> The opportunity-seeking prospector</li><li class="bullet"> Case study 1: Henkel ¡ª opportunity search via systematic cross-industry innovation <ul><li class="bullet"> The dual-oriented analyzer</li><li class="bullet"> The market segment securing defender</li></ul> <p></li><li class="bullet"> Case study 2: EADS ¡ª a story of strategic transition</li></ul> <p></li></ul> <ul><li class="bullet">Importance of an Innovation-Oriented Culture <ul><li class="bullet"> Case study 3: 3M ¡ª peculiarities of an innovation-oriented culture</li></ul> <p></li></ul> <ul><li class="bullet">Linking Culture with Strategy and Openness <ul><li class="bullet"> Case study 4: J.W. Ostendorf ¡ª how to harmonize culture, strategy, and openness</li></ul> <p></li></ul> <ul><li class="bullet">Conclusion</li></ul> <ul><li class="bullet">References