How to brand your private labels
Inge Geyskens, Kristopher O. Keller, Marnik G. Dekimpe, Koen de Jong
| Year of publication: |
May-June 2018
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|---|---|
| Authors: | Geyskens, Inge ; Keller, Kristopher Oliver ; Dekimpe, Marnik G. ; Jong, Koen de |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 3, p. 487-496
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| Subject: | Marketing | Retailing | Private-label products | Branding | Brand names | Brand strategy | Markenführung | Brand management | Markenartikel | Brand | Handelsmarke | Store brand | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2018.01.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866418