How to capture the B2B platform opportunity
Frank Riemensperger, Svenja Falk
| Year of publication: |
2020
|
|---|---|
| Authors: | Riemensperger, Frank ; Falk, Svenja |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 1, p. 61-63
|
| Subject: | Digital business models | Platform | Customer experience | Geschäftsmodell | Business model | Digitale Plattform | Digital platform | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Netzwerkökonomik | Network economics | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-019-00390-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419457