How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Eliza Starke, Manuel Stegemann, Janine Julia Linde, Manfred Krafft
| Year of publication: |
2023
|
|---|---|
| Authors: | Starke, Eliza ; Stegemann, Manuel ; Linde, Janine Julia ; Krafft, Manfred |
| Published in: |
Sustainability in Business Management. - Düren : Shaker Verlag, ISBN 978-3-8440-9034-5. - 2023, p. 17-37
|
| Subject: | value-based advertising | advertising effectiveness | eco-tourism | sustainability marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Ökotourismus | Ecotourism | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014337991