How to communicate typical-local foods to improve food tourism attractiveness
Elisabetta Savelli, Diana Gregory-Smith, Federica Murmura, Tonino Pencarelli
| Year of publication: |
2022
|
|---|---|
| Authors: | Savelli, Elisabetta ; Gregory-Smith, Diana ; Murmura, Federica ; Pencarelli, Tonino |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 7, p. 1350-1369
|
| Subject: | electroencephalography | eye-tracking | food tourism | implicit priming test | marketing communications | neuromarketing | typical–local food | Lebensmittel | Food | Neuromarketing | Ernährungsindustrie | Food industry | Ernährungssicherung | Food security | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Lebensmittelmarkt | Food market | Kommunikation | Communication | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21668 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280103