How To Conduct Organizational Surveys : A Step-by-Step Guide

Online-Ressource (176 p)

Description based upon print version of record

Cover; Contents; Preface; Chapter 1 - Organizational Surveys: An Overview; Uses of Surveys in Organizations; Gathering information; Improving Communication; Monitoring and Evaluating the Effects of Organizational Change; Factors to Consider Before initiating the Survey Process; Is a Survey within the Organization's Budget?; Are Personnel with Survey Expertise Available?; Are there other Ways to Answer the Question?; Are Organizational Personnel Being Oversurveyed?; Setting the Table: Presurvey issues; The Survey Team; Using internal Versus External Personnel to Conduct the Survey

Writing a Statement of PurposeConducting Organizational Surveys: A Look Ahead; Chapter 2 - Identifying Survey Content; Methods for Identifying Survey Content; Developmental interviews and Focus Groups; Past Surveys in the Same Organization; Published Scales; Archival Sources; Theory and Academic Findings; Other Sources of Survey Content; Conclusions; Chapter 3 - Creating the Survey, Part I: Writing Survey Items; Item Formats: Closed- and Open-Ended Questions; Closed-Ended Questions; Open-Ended Questions; Should the Survey Team use Closed- or Open-Ended Questions?

Item Content: Demographic, Factual, and Attitudinal QuestionsDemographic Items; Factual Items; Attitudinal Items; Writing ""Good"" Items: Some Basic Rules; Ask What you Want to Know; Keep Items Simple and Short; Ask About Only One Topic per Item; Avoid Ambiguous or Vague Questions; Use Appropriate Language; Be Specific; Double Negatives: NOT!; Avoid Biased Items; Take Care with Sensitive Items; Conclusions; Chapter 4 - Creating the Survey, Part II: Response Alternatives, Item Order, Survey Length, And Response Bises; Getting Good Answers: Choosing Closed-Ended; Response Formats

Multiple-Choice Response FormatYes-No and True-False Response Formats; Likert Rating Scales; Thurstone Scaling; Semantic Differential Scaling; Response Biases: the Downside of Using Closed-Ended Items; Response Order Effects; Yea-Saying or Nay-Saying; Acquiescence; Socially Desirable Responding; How Many Survey Items?; What Are the Goals of the Survey?; How Much is the Company Willing to Pay?; Who Will Complete the Questionnaire?; Are the Items Open or Closed Ended?; What is the Administration Method?; How Fast Are Data Needed?; Are Fatigue Effects an issue?

What is the Bottom Line on Survey Length?Ordering the Items, or Putting It All Together; Clustering Versus Scattering the Items for a Single Dimension; Item Order Effects; Some Practical Advice; Conclusions; Chapter 5 - Selecting Survey Respondents; Identifying the Target Population; Should the Population or a Sample Be used in Data Collection?; Probability Sampling; Simple Random Sampling; Stratified Sampling; Nonprobability Sampling; Convenience Sample; Quota Sampling; Sampling Error and Sample Size; Sampling Error; Sample Size; Chapter 6 - Organizational Survey Administration

Self- Versus Group-Administered Surveys

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