How to conduct valuable marketing research with neurophysiological tools
Enrique Bigne, Maarten Boksem, Luis Alberto Casado-Aranda, Jesús García-Madariaga, Nadine R. Gier-Reinartz, João Guerreiro, Sandra Loureiro, Shobhit Kakaria, Ale Smidts, Michel Wedel
| Year of publication: |
2025
|
|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Boksem, Maarten ; Casado-Aranda, Luis Alberto ; García-Madariaga, Jesús ; Gier-Reinartz, Nadine R. ; Guerreiro, João ; Loureiro, Sandra Maria Correia ; Kakaria, Shobhit ; Smidts, Ale ; Wedel, Michel |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 10, p. 2616-2649
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| Subject: | consumer neuroscience | EEG | eye-tracking | fMRI | fNIRS | galvanic skin conductance | genes | heart rate variability | hormones | neuromarketing | Marktforschung | Market research | Neuromarketing | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.70002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015464197