How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Heiko Gebauer, Alexander Arzt, Marko Kohtamäki, Claudio Lamprecht, Vinit Parida, Lars Witell, Felix Wortmann
| Year of publication: |
2020
|
|---|---|
| Authors: | Gebauer, Heiko ; Arzt, Alexander ; Kohtamäki, Marko ; Lamprecht, Claudio ; Parida, Vinit ; Witell, Lars ; Wortmann, Felix |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 429-441
|
| Subject: | Digitalization | Digital offerings | Business models | Business model innovations | Competitive advantages | Business model components | Revenue enhancement | Value creation | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Digitalisierung | Digitization | Wettbewerbsvorteil | Competitive advantage | Electronic Commerce | E-commerce | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.10.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012422297