How to create advertising that works

How to Get Publicity for Your Practice - One of the most effective marketing tools an accounting practice can use is magazine, newspaper or broadcast publicity. This article illustrates how to plan, create and place news items and short articles that are likely to get your practice name and expertise noticed by those whom you most want as clients.

Rogers, Stuart C., (1997)

Launching a Public Relations Program for Your Practice The author outlines how to develop an effective public relations program by defining your public and knowing which kinds of techniques to employ and which to avoid.

Rogers, Stuart C., (1996)

How to create advertising that works

Rogers, Stuart C., (1995)