How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Anthony Patterson; Yusra Khogeer; Julia Hodgson
| Year of publication: |
2013
|
|---|---|
| Authors: | Patterson, Anthony ; Khogeer, Yusra ; Hodgson, Julia |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 69-85
|
| Subject: | Anthropologie | Anthropology | Spielwaren | Toys | Literatur | Literature | Emotion | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733465