How to create attractive and unique customer experiences: An application of Kano's theory of attractive quality to recreational tourism
| Year of publication: |
2010
|
|---|---|
| Authors: | Högström, Claes ; Rosner, Marina ; Gustafsson, Anders |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 28.2010, 4 (1.1.), p. 385-403
|