Organizations in modern environment are able to assure its existence with the entire satisfaction of needs and demands of end-customers. Producers can be competitive on the market, when they offer suitable: price, quality, range, uniqueness, and contribution to sustainable development. For this reason they are confronted with the constant dilemma, how to re-form their work in order to reach the desired target results. Innovative performing of purchasing operations and physical distribution has also an important role in business. To deal with the whole supply process many different integrated concepts of managing across the traditional functional areas of purchasing operations and physical distribution were developed, such as supply chain management (SCM). SCM presents strategically significant concept, which can be defined as managing of the entire chain of raw material supply, manufacture, assembly and distribution to the end customer. It faces the same natural and market conditions as all other areas of business, including the requirement for consideration of sustainable development (SD). SCM can succeed, if stakeholders of SCM do understand (and implement in operation practice) important business trends on the basis of sustainable development (SD) of supply chain (e.g. green logistics), and appropriate business ethics, which means sustainable SCM ethics.
