How to (Crowd-)Fund and Manage the (User-)Innovation : The Case of Big Buck Bunny

It seems a non-sense for an economist that a producer assembles, manages and pays a temporary team of experts to create a product that will be freely available for customers. It seems a non-sense that professional artists and developers decide to work underpaid. It seems a further non-sense that customers decide to pre-order (or order) and pay for a DVD copy of this movie despite they know that it will be (or it is already) freely available (by download) and freely recordable. To understand why it happens, we conducted a case study focused on the production of the movie called Big Buck Bunny. Than, using Creative Commons and User-Innovation theory we propose a model that explains how a producer can manage Intellectual Propriety Right and community of users to identify needs and absorb innovations