How to deeply understand the voice of the customer? : a proposal for a synthesis of techniques for analyzing online reviews in the hospitality industry
Thien Le, Thanh Ho, Van-Ho Nguyen and Hoanh-Su Le
| Year of publication: |
2024
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|---|---|
| Authors: | Thien Le ; Thanh Ho ; Van-Ho Nguyen ; Le, Hoanh-Su |
| Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 3, p. 1435-1455
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| Subject: | Natural language processing | Graph model | Hospitality management | Topic modeling | User-generated content | Voice of the customer | Gastgewerbe | Hospitality industry | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Virales Marketing | Viral marketing | Krankenhaus | Hospital |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHTI-07-2023-0460 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015052943