How to design an AI marketing strategy : what the technology can do today : and what’s next
Thomas H. Davenport, Abhijit Guha, Dhruv Grewal
| Year of publication: |
2021
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|---|---|
| Authors: | Davenport, Thomas H. ; Guha, Abhijit ; Grewal, Dhruv |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 99.2021, 4, p. 42-47
|
| Subject: | Marketingmanagement | Marketing management | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012627556